Recommendation Engines: benefits for both insurers and customers
The data collected from recommendation engines provides the business with valuable marketing intelligence and an improved customer experience.
The data collected from recommendation engines provides the business with valuable marketing intelligence and an improved customer experience.
A cloud-readiness assessment would be one of the first internal projects an insurer should undertake before proceeding further towards the cloud. So, what questions should insurers start with?
It is a business imperative that insurers adapt. Where that motivation started with obeying the drivers for modernisation, it needs to continue (in a slightly modified form).